Wish your content had a longer shelf life than a typical social media post? While many platforms prioritize speed and frequency, Pinterest rewards content built for longevity.

In this session, you'll learn how small business owners can use Pinterest to grow their reach and drive steady traffic to their offers, services, and content. We'll explore practical, easy-to-implement tips for creating effective pins, organizing boards, and using Pinterest's built-in tools to showcase your expertise and stay discoverable - long after you hit publish.

You'll also learn how to measure what's working through Pinterest analytics, with time at the end for Q&A to answer your specific questions and offer tailored advice.