FAQs

GENERAL INQUIRIES

  • I work with interior product brands, tradespeople, and the organizations that serve them. That includes makers of finishes, tile, hardware, lighting, and the other products that go into real homes and businesses, the tradespeople who specify and install them, and the trade associations that bring both together. I also work with small business owners outside the trade through the Marketing Roadmap, my 1:1 strategy program.

  • I build marketing that fits your actual capacity. Instead of chasing every new trend, we focus on consistency and the systems that keep your business visible without taking over your week. Whether we're building an AI workflow or a newsletter strategy, the goal is a professional presence that sounds like you and runs without burning you out.

ORGANIC MARKETING

  • Organic Marketing is ongoing, done-for-you support that keeps your business visible without adding to your week. I lead the strategy, build the content, and manage delivery across the platforms that matter for your business. Newsletter writing and delivery are included in the service, not sold separately. AI tools are integrated into how I deliver the work, so content stays consistent and on-brand while you stay in control of what goes live. Engagements start at $1,500 per month, with final scope confirmed in a written proposal.

  • Instagram, LinkedIn, Pinterest, Facebook, YouTube, blogs, and newsletters. The mix depends on where your buyers actually pay attention, not on covering everything. For interior product brands selling through the design trade, Pinterest and Instagram usually do the heaviest lifting, with LinkedIn for B2B reach and newsletters for the deeper relationship with showrooms, designers, and tradespeople. If your strategy calls for TikTok, paid ads, or other channels outside my focus, I have trusted partners I can refer you to.

  • My focus is on ongoing engagements where the work compounds month over month. Short-term or project-based work may be available when it supports a longer-term strategy or as part of an existing relationship. For one-time strategic work, the Marketing Roadmap is the better fit.

MARKETING ROADMAP

  • The Marketing Roadmap is a three-week 1:1 strategy intensive that produces a custom marketing plan built around your actual business. We meet weekly on Zoom for one to two hours. Week one is audience, week two is content, week three is execution. You leave with a documented plan and a clear next step for every part of your marketing. The investment is $1,500.

  • Small business owners and solopreneurs who are required to do their own marketing but have never been taught how. People who've tried hiring a marketing service that didn't fit and don't want to repeat that. People who need a plan specific to their business, not a template. Past Roadmap clients have included a Reiki instructor, a healing-space designer, and other small business owners across categories. You don't need to be in the interior trade to work with me on the Roadmap.

  • You have the Roadmap and you can take it and run with it. If you want continued support as you implement, Check-In Sessions are available at $250 per hour, with packs of three sessions for $700 or five sessions for $1,100. These are optional and a la carte. The Roadmap stands on its own.

AI OPERATIONS

  • AI Operations builds team members made of AI for your business. Custom AI workflows trained on your brand voice, your services, and your operations, designed to handle the repetitive work a thoughtful team member would. Content drafting in your voice. Newsletter writing. Image and asset organization. Inquiry handling. Scheduling. Each workflow is built around a specific job, so you stay in control of the strategy while the AI handles the doing.

  • AI Operations launches in late 2026 with a small group of beta clients first. I'm currently finishing the build methodology and refining it on real client work. The public launch follows the beta. If you want to be notified when AI Operations opens, you can join the waitlist.

  • If we're working together on Organic Marketing, AI is already part of how I deliver the work, and that integration grows as the AI Operations methodology matures through 2026 and 2027. You won't need to buy AI Operations separately. AI Operations as a standalone offer is for businesses that want a custom AI system without ongoing marketing management.

CLASSES & RESOURCES

  • Action Labs are live build cohorts where four to six small business owners work through a specific project together over three to four weeks. We meet weekly on Zoom. Each Lab focuses on one tangible thing you walk away having built. Three-week Labs are $400 per person. Four-week Labs are $500 per person. Current and upcoming Labs are listed on the Classes and Resources page.

  • Yes. Marketing Made Manageable is my self-paced course built for interior design and construction tradespeople, walking through three sections (Prep, Create, Refine) covering branding, audience, content systems, AI for writing, scheduling, and the newsletter approach that keeps clients coming back. The course is $400. I also offer a free Google Business Profile email course for small business owners building their local presence. Find them all in the Classes & Resources page.

  • Roundtable Panel Events are free virtual conversations on what's changing in marketing and AI, hosted live and added to YouTube. The free Google Business Profile email course is a five-day primer. The blog, podcast, and weekly newsletter are all free. Classes & Resources is the place to find everything.

GOALMINDS MASTERMIND

  • GoalMinds is a seasonal small-group mastermind for small business owners moving real goals forward. Four to six members per group, twelve weeks, weekly 90-minute Zoom sessions where we work through marketing, content, new revenue streams, websites, AI, and the big-picture decisions that keep getting pushed aside. It's a peer table for the work that needs more than a to-do list.

  • The process begins with a $250 application fee and a brief application. This is followed by a fifteen-minute introductory chat to make sure the group is a good match for your goals. If you're placed in a group, your fee applies to the season investment of $750 for Fall 2026, or $900 for New Year 2027 and all future cohorts. If it's not the right fit, your fee is refunded immediately.

VIRTUAL TRAINING FOR ORGANIZATIONS

  • Yes. I deliver custom virtual training and presentations for organizations serving small business owners and professional communities. My deep specialty is the interior trade, but my sessions are designed for any group that values marketing systems their members will actually use. Topics include Canva, Pinterest, social media strategy, digital media management, human-centered AI for marketing, and the focused business. I work with you to make sure the content fits your audience and their goals.

GETTING STARTED

  • The right path depends on where your business is right now.

    • If you're an interior product brand or trade business that wants marketing handled for you, Organic Marketing is the fit.

    • If you need a custom marketing plan built around your business in three weeks, the Marketing Roadmap is the 1:1 program for that.

    • If you want peer support and accountability while you move real goals forward, GoalMinds Mastermind opens new cohorts seasonally.

    • If you want to build a specific skill alongside other small business owners, the Action Labs on Classes and Resources are the place.

    • If you want a custom AI system built for your business, AI Operations launches in late 2026 and the waitlist is open now.

    • If you run an organization and want to bring training to your members, Virtual Training for Organizations is where to start.

  • I review every inquiry that comes through the contact page and respond personally. After I've read your message, we set up an introductory conversation so we have time to talk through your business and what you're looking for. This way our time together is focused and useful from the first call.