A 3-Day Hands-On and Business-Driven Experience for Decorative Painters
Join us for Surface Meets Strategy, a unique in-person 3-day training experience created specifically for working decorative painters. On March 26-28, 2026, at My Artworks Studio in Dallas–Fort Worth, Texas, you’ll explore modern surface techniques and essential marketing strategies that support your craft, your business, and your future growth.
Each day blends artistry and strategy through guided sessions led by Sandra Gonzalez, Beth Schafer, and Regina Garay. You’ll rotate between technique instruction, product exploration, and business insight — creating time for materials to set, ideas to connect, and learning to stay focused rather than rushed. This balanced format allows you to absorb creative skills and small-business marketing knowledge in a way that feels inspiring and sustainable.
You’ll work with premium materials including Design 7 Seven materials and Novacolor Italia lime products, while also building a marketing foundation that helps you confidently present and grow your business. Each instructor brings her own specialty: surface design, material mastery, and practical marketing strategy. It’s a powerful mix of creativity and structure designed for decorative painters ready to evolve their craft and presence.
What You’ll Experience
Plaster and Glaze with Sandra Gonzalez
Explore layered textures, subtle sheen, and creative energy with Design 7 Seven products. You’ll work hands-on with Smooth Moves matte plaster, Texas True Grit aggregate plaster, Mirror Mirror mica medium, and Time After Time acrylic glaze to create six beautiful, contemporary sample boards that expand your finish offerings.
Lime Plaster with Beth Schafer
Dive into the beauty and versatility of lime materials with Novacolor Italia! From paint and wash to Marmorino and sculptural finishes, learn when and how to protect surfaces and how to communicate the benefits and value of lime work with clients and designers. You’ll create bold, trend-aware textures suited for fireplaces, feature walls, and custom commissions.
Marketing Made Manageable with Regina Garay
Discover a grounded, realistic approach to marketing your work. You’ll learn to clarify your message and visual style, plan your content with purpose, and save time with AI-assisted tools and smart scheduling. You’ll also uncover ways to strengthen client relationships and keep your artistry top-of-mind for future opportunities. All attendees also receive complimentary access to the full Marketing Made Manageable online course for continued learning and support after the event.
Location
7Seven Arts Studio in Dallas–Fort Worth, Texas
Reserve Your Spot
Surface Meets Strategy is more than a class — it’s a collaborative experience designed to support both the artistry and the business behind your decorative painting practice. You’ll leave with refined samples, clear marketing direction, and renewed confidence in your creative path. Space is limited, so secure your spot early and join a community of professionals building with purpose.
A 3-Day Hands-On and Business-Driven Experience for Decorative Painters
Join us for Surface Meets Strategy, a unique in-person 3-day training experience created specifically for working decorative painters. On March 26-28, 2026, at My Artworks Studio in Dallas–Fort Worth, Texas, you’ll explore modern surface techniques and essential marketing strategies that support your craft, your business, and your future growth.
Each day blends artistry and strategy through guided sessions led by Sandra Gonzalez, Beth Schafer, and Regina Garay. You’ll rotate between technique instruction, product exploration, and business insight — creating time for materials to set, ideas to connect, and learning to stay focused rather than rushed. This balanced format allows you to absorb creative skills and small-business marketing knowledge in a way that feels inspiring and sustainable.
You’ll work with premium materials including Design 7 Seven materials and Novacolor Italia lime products, while also building a marketing foundation that helps you confidently present and grow your business. Each instructor brings her own specialty: surface design, material mastery, and practical marketing strategy. It’s a powerful mix of creativity and structure designed for decorative painters ready to evolve their craft and presence.
What You’ll Experience
Plaster and Glaze with Sandra Gonzalez
Explore layered textures, subtle sheen, and creative energy with Design 7 Seven products. You’ll work hands-on with Smooth Moves matte plaster, Texas True Grit aggregate plaster, Mirror Mirror mica medium, and Time After Time acrylic glaze to create six beautiful, contemporary sample boards that expand your finish offerings.
Lime Plaster with Beth Schafer
Dive into the beauty and versatility of lime materials with Novacolor Italia! From paint and wash to Marmorino and sculptural finishes, learn when and how to protect surfaces and how to communicate the benefits and value of lime work with clients and designers. You’ll create bold, trend-aware textures suited for fireplaces, feature walls, and custom commissions.
Marketing Made Manageable with Regina Garay
Discover a grounded, realistic approach to marketing your work. You’ll learn to clarify your message and visual style, plan your content with purpose, and save time with AI-assisted tools and smart scheduling. You’ll also uncover ways to strengthen client relationships and keep your artistry top-of-mind for future opportunities. All attendees also receive complimentary access to the full Marketing Made Manageable online course for continued learning and support after the event.
Location
7Seven Arts Studio in Dallas–Fort Worth, Texas
Reserve Your Spot
Surface Meets Strategy is more than a class — it’s a collaborative experience designed to support both the artistry and the business behind your decorative painting practice. You’ll leave with refined samples, clear marketing direction, and renewed confidence in your creative path. Space is limited, so secure your spot early and join a community of professionals building with purpose.
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