Surface Meets Strategy
A Four-Day Hands-On and Business-Driven Experience for Decorative Painters
Join us for Surface Meets Strategy, a unique in-person training event created specifically for working decorative painters. Over four days, November 5-8, 2025 in Knoxville, TN, you’ll explore modern surface techniques and essential marketing strategies that support your craft, your business, and your future growth.
Each day is led by an expert in their specialty, offering hands-on instruction, product knowledge, and real-world insight. The experience wraps with a practical, business-focused day designed to help you organize, streamline, and promote your work with confidence and clarity. Whether you’re looking to expand your finish offerings or finally take control of your digital presence, this course blends creativity and strategy in a powerful, manageable way.
Wednesday, November 5
Concrete Overlays with Eugenia Almeida
Eugenia Almeida will guide you through decorative concrete overlays, showcasing both foundational techniques and signature looks. Perfect for painters ready to expand into architectural finishes and durable surfaces.
Thursday, November 6
Design 7 Seven – Plaster and Glaze with Sandra Gonzalez
Sandra Gonzalez brings her dynamic style and deep product knowledge to a day filled with layered textures, subtle sheen, and creative energy. In this fun, fast-paced class, you’ll explore bold colors, intricate patterns, and a variety of finishes using Design 7 Seven’s easy-to-use, low VOC products.
You’ll work hands-on with:
Smooth Moves – Smooth Matte Plaster
Texas True Grit – Aggregate Plaster
Mirror Mirror – Highly Intensified Mica Medium
Time After Time – Acrylic Glaze
You’ll complete six beautiful, contemporary sample boards designed to expand your finish offerings and elevate your portfolio. This class is ideal for decorative painters who want to push their creativity while gaining practical product knowledge with a lineup of interchangeable, studio-friendly materials.
Friday, November 7
Novacolor Lime Plaster with Beth Schafer
Beth Schafer leads you through an energetic day of natural lime plasters and paints using Novacolor Italia products. You'll explore a range of modern, organic finishes—from sleek to rugged—designed to meet today’s design demands while staying true to the earth-friendly nature of lime.
You’ll work hands-on with:
Lime Paint
Lime Wash
Fluted Plaster (Small and Large Scale)
Rammed Earth (Smooth and Rough)
This training is perfect for decorative painters looking to expand into sustainable finishes that combine texture, depth, and authenticity.
Saturday, November 8
Manageable Marketing with Regina Garay
In this practical and empowering session, Regina Garay brings her Marketing Made Manageable course to life with real-world tools and strategies to help decorative painters gain clarity, save time, and promote their work with ease. You’ll explore how to:
Organize and manage your visual content and sample library
Integrate simple AI tools into your marketing without overwhelm
Build a marketing process that actually fits your work life
All attendees will also receive complimentary access to the Marketing Made Manageable online course for continued support after the in-person training.
Location:
A New Hue Studio: 1009 Tennessee Avenue, Knoxville, TN 37921
Ready to elevate your finishes and strengthen your strategy?
Surface Meets Strategy is more than a class — it’s a focused experience designed to support both the artistry and business behind your decorative painting practice. You’ll leave with a fresh set of high-end samples, practical marketing tools, and a clearer path to showcasing your work with confidence. Space is limited for this hands-on experience, so reserve your spot today and join a community of professionals building with purpose.
A Four-Day Hands-On and Business-Driven Experience for Decorative Painters
Join us for Surface Meets Strategy, a unique in-person training event created specifically for working decorative painters. Over four days, November 5-8, 2025 in Knoxville, TN, you’ll explore modern surface techniques and essential marketing strategies that support your craft, your business, and your future growth.
Each day is led by an expert in their specialty, offering hands-on instruction, product knowledge, and real-world insight. The experience wraps with a practical, business-focused day designed to help you organize, streamline, and promote your work with confidence and clarity. Whether you’re looking to expand your finish offerings or finally take control of your digital presence, this course blends creativity and strategy in a powerful, manageable way.
Wednesday, November 5
Concrete Overlays with Eugenia Almeida
Eugenia Almeida will guide you through decorative concrete overlays, showcasing both foundational techniques and signature looks. Perfect for painters ready to expand into architectural finishes and durable surfaces.
Thursday, November 6
Design 7 Seven – Plaster and Glaze with Sandra Gonzalez
Sandra Gonzalez brings her dynamic style and deep product knowledge to a day filled with layered textures, subtle sheen, and creative energy. In this fun, fast-paced class, you’ll explore bold colors, intricate patterns, and a variety of finishes using Design 7 Seven’s easy-to-use, low VOC products.
You’ll work hands-on with:
Smooth Moves – Smooth Matte Plaster
Texas True Grit – Aggregate Plaster
Mirror Mirror – Highly Intensified Mica Medium
Time After Time – Acrylic Glaze
You’ll complete six beautiful, contemporary sample boards designed to expand your finish offerings and elevate your portfolio. This class is ideal for decorative painters who want to push their creativity while gaining practical product knowledge with a lineup of interchangeable, studio-friendly materials.
Friday, November 7
Novacolor Lime Plaster with Beth Schafer
Beth Schafer leads you through an energetic day of natural lime plasters and paints using Novacolor Italia products. You'll explore a range of modern, organic finishes—from sleek to rugged—designed to meet today’s design demands while staying true to the earth-friendly nature of lime.
You’ll work hands-on with:
Lime Paint
Lime Wash
Fluted Plaster (Small and Large Scale)
Rammed Earth (Smooth and Rough)
This training is perfect for decorative painters looking to expand into sustainable finishes that combine texture, depth, and authenticity.
Saturday, November 8
Manageable Marketing with Regina Garay
In this practical and empowering session, Regina Garay brings her Marketing Made Manageable course to life with real-world tools and strategies to help decorative painters gain clarity, save time, and promote their work with ease. You’ll explore how to:
Organize and manage your visual content and sample library
Integrate simple AI tools into your marketing without overwhelm
Build a marketing process that actually fits your work life
All attendees will also receive complimentary access to the Marketing Made Manageable online course for continued support after the in-person training.
Location:
A New Hue Studio: 1009 Tennessee Avenue, Knoxville, TN 37921
Ready to elevate your finishes and strengthen your strategy?
Surface Meets Strategy is more than a class — it’s a focused experience designed to support both the artistry and business behind your decorative painting practice. You’ll leave with a fresh set of high-end samples, practical marketing tools, and a clearer path to showcasing your work with confidence. Space is limited for this hands-on experience, so reserve your spot today and join a community of professionals building with purpose.
A Four-Day Hands-On and Business-Driven Experience for Decorative Painters
Join us for Surface Meets Strategy, a unique in-person training event created specifically for working decorative painters. Over four days, November 5-8, 2025 in Knoxville, TN, you’ll explore modern surface techniques and essential marketing strategies that support your craft, your business, and your future growth.
Each day is led by an expert in their specialty, offering hands-on instruction, product knowledge, and real-world insight. The experience wraps with a practical, business-focused day designed to help you organize, streamline, and promote your work with confidence and clarity. Whether you’re looking to expand your finish offerings or finally take control of your digital presence, this course blends creativity and strategy in a powerful, manageable way.
Wednesday, November 5
Concrete Overlays with Eugenia Almeida
Eugenia Almeida will guide you through decorative concrete overlays, showcasing both foundational techniques and signature looks. Perfect for painters ready to expand into architectural finishes and durable surfaces.
Thursday, November 6
Design 7 Seven – Plaster and Glaze with Sandra Gonzalez
Sandra Gonzalez brings her dynamic style and deep product knowledge to a day filled with layered textures, subtle sheen, and creative energy. In this fun, fast-paced class, you’ll explore bold colors, intricate patterns, and a variety of finishes using Design 7 Seven’s easy-to-use, low VOC products.
You’ll work hands-on with:
Smooth Moves – Smooth Matte Plaster
Texas True Grit – Aggregate Plaster
Mirror Mirror – Highly Intensified Mica Medium
Time After Time – Acrylic Glaze
You’ll complete six beautiful, contemporary sample boards designed to expand your finish offerings and elevate your portfolio. This class is ideal for decorative painters who want to push their creativity while gaining practical product knowledge with a lineup of interchangeable, studio-friendly materials.
Friday, November 7
Novacolor Lime Plaster with Beth Schafer
Beth Schafer leads you through an energetic day of natural lime plasters and paints using Novacolor Italia products. You'll explore a range of modern, organic finishes—from sleek to rugged—designed to meet today’s design demands while staying true to the earth-friendly nature of lime.
You’ll work hands-on with:
Lime Paint
Lime Wash
Fluted Plaster (Small and Large Scale)
Rammed Earth (Smooth and Rough)
This training is perfect for decorative painters looking to expand into sustainable finishes that combine texture, depth, and authenticity.
Saturday, November 8
Manageable Marketing with Regina Garay
In this practical and empowering session, Regina Garay brings her Marketing Made Manageable course to life with real-world tools and strategies to help decorative painters gain clarity, save time, and promote their work with ease. You’ll explore how to:
Organize and manage your visual content and sample library
Integrate simple AI tools into your marketing without overwhelm
Build a marketing process that actually fits your work life
All attendees will also receive complimentary access to the Marketing Made Manageable online course for continued support after the in-person training.
Location:
A New Hue Studio: 1009 Tennessee Avenue, Knoxville, TN 37921
Ready to elevate your finishes and strengthen your strategy?
Surface Meets Strategy is more than a class — it’s a focused experience designed to support both the artistry and business behind your decorative painting practice. You’ll leave with a fresh set of high-end samples, practical marketing tools, and a clearer path to showcasing your work with confidence. Space is limited for this hands-on experience, so reserve your spot today and join a community of professionals building with purpose.
