A Four-Day Hands-On and Business-Driven Experience for Decorative Painters
Join us for Surface Meets Strategy, a unique in-person training event created specifically for working decorative painters. Over four days, November 5-8, 2025 in Knoxville, TN, you’ll explore modern surface techniques and essential marketing strategies that support your craft, your business, and your future growth.
Each day is led by an expert in their specialty, offering hands-on instruction, product knowledge, and real-world insight. The experience wraps with a practical, business-focused day designed to help you organize, streamline, and promote your work with confidence and clarity. Whether you’re looking to expand your finish offerings or finally take control of your digital presence, this course blends creativity and strategy in a powerful, manageable way.
Wednesday, November 5 / Instructor: Eugenia Almeida
Concrete Overlays with Eugenia Almeida
Eugenia Almeida will guide you through decorative concrete overlays, showcasing both foundational techniques and signature looks. Perfect for painters ready to expand into architectural finishes and durable surfaces.
Thursday, November 6 / Instructor: Sandra Gonzalez
Design 7 Seven – Plaster and Glaze with Sandra Gonzalez
Sandra Gonzalez brings her dynamic style and deep product knowledge to a day filled with layered textures, subtle sheen, and creative energy. In this fun, fast-paced class, you’ll explore bold colors, intricate patterns, and a variety of finishes using Design 7 Seven’s easy-to-use, low VOC products.
You’ll work hands-on with:
Smooth Moves – Smooth Matte Plaster
Texas True Grit – Aggregate Plaster
Mirror Mirror – Highly Intensified Mica Medium
Time After Time – Acrylic Glaze
You’ll complete six beautiful, contemporary sample boards designed to expand your finish offerings and elevate your portfolio. This class is ideal for decorative painters who want to push their creativity while gaining practical product knowledge with a lineup of interchangeable, studio-friendly materials.
Friday, November 7 / Instructor: Beth Schafer
Novacolor Italia Lime Plaster with Beth Schafer
Join Beth Schafer for a full day of hands-on exploration into the beauty, nuance, and versatility of natural lime materials from Novacolor Italia. You’ll learn the true differences between lime wash, lime paint, and lime plaster — plus how and when to protect each surface for lasting impact. Beth will also guide you in how to communicate the benefits, durability, and cost considerations of lime finishes with clients and designers.
You'll go beyond the basics with bold, trend-aware applications that bring texture and movement to life. From fluted finishes to sculptural artistry, you’ll gain techniques you can use for fireplaces, feature walls, or custom commissions.
You’ll work hands-on with:
This class is ideal for decorative painters ready to expand their surface portfolio with elegant, high-impact finishes that merge traditional materials with modern design.
Saturday, November 8 / Instructor: Regina Garay
Marketing Made Manageable with Regina Garay
Marketing your work doesn’t have to feel overwhelming. In this one-day, in-person workshop, Regina Garay will share practical strategies from her Marketing Made Manageable course — designed specifically for decorative painters. You’ll leave with clear, doable tools that help you simplify your marketing, stay consistent, and confidently share your artistry.
In this workshop, you’ll learn how to:
Clarify your message and style so your branding and voice feel unified across every touchpoint
Create content with intention using simple structures that connect with your ideal clients and highlight your artistry
Save time with smart tools including human-centric AI and scheduling platforms that lighten your workload
Build lasting client relationships by sparking new opportunities and staying top-of-mind with past clients
All attendees will also receive complimentary access to the full Marketing Made Manageable online course and support, extending your learning well beyond the in-person training.
Location:
A New Hue Studio: 1009 Tennessee Avenue, Knoxville, TN 37921
Ready to elevate your finishes and strengthen your strategy?
Surface Meets Strategy is more than a class — it’s a focused experience designed to support both the artistry and business behind your decorative painting practice. You’ll leave with a fresh set of high-end samples, practical marketing tools, and a clearer path to showcasing your work with confidence. Space is limited for this hands-on experience, so reserve your spot today and join a community of professionals building with purpose.
A Four-Day Hands-On and Business-Driven Experience for Decorative Painters
Join us for Surface Meets Strategy, a unique in-person training event created specifically for working decorative painters. Over four days, November 5-8, 2025 in Knoxville, TN, you’ll explore modern surface techniques and essential marketing strategies that support your craft, your business, and your future growth.
Each day is led by an expert in their specialty, offering hands-on instruction, product knowledge, and real-world insight. The experience wraps with a practical, business-focused day designed to help you organize, streamline, and promote your work with confidence and clarity. Whether you’re looking to expand your finish offerings or finally take control of your digital presence, this course blends creativity and strategy in a powerful, manageable way.
Wednesday, November 5 / Instructor: Eugenia Almeida
Concrete Overlays with Eugenia Almeida
Eugenia Almeida will guide you through decorative concrete overlays, showcasing both foundational techniques and signature looks. Perfect for painters ready to expand into architectural finishes and durable surfaces.
Thursday, November 6 / Instructor: Sandra Gonzalez
Design 7 Seven – Plaster and Glaze with Sandra Gonzalez
Sandra Gonzalez brings her dynamic style and deep product knowledge to a day filled with layered textures, subtle sheen, and creative energy. In this fun, fast-paced class, you’ll explore bold colors, intricate patterns, and a variety of finishes using Design 7 Seven’s easy-to-use, low VOC products.
You’ll work hands-on with:
Smooth Moves – Smooth Matte Plaster
Texas True Grit – Aggregate Plaster
Mirror Mirror – Highly Intensified Mica Medium
Time After Time – Acrylic Glaze
You’ll complete six beautiful, contemporary sample boards designed to expand your finish offerings and elevate your portfolio. This class is ideal for decorative painters who want to push their creativity while gaining practical product knowledge with a lineup of interchangeable, studio-friendly materials.
Friday, November 7 / Instructor: Beth Schafer
Novacolor Italia Lime Plaster with Beth Schafer
Join Beth Schafer for a full day of hands-on exploration into the beauty, nuance, and versatility of natural lime materials from Novacolor Italia. You’ll learn the true differences between lime wash, lime paint, and lime plaster — plus how and when to protect each surface for lasting impact. Beth will also guide you in how to communicate the benefits, durability, and cost considerations of lime finishes with clients and designers.
You'll go beyond the basics with bold, trend-aware applications that bring texture and movement to life. From fluted finishes to sculptural artistry, you’ll gain techniques you can use for fireplaces, feature walls, or custom commissions.
You’ll work hands-on with:
This class is ideal for decorative painters ready to expand their surface portfolio with elegant, high-impact finishes that merge traditional materials with modern design.
Saturday, November 8 / Instructor: Regina Garay
Marketing Made Manageable with Regina Garay
Marketing your work doesn’t have to feel overwhelming. In this one-day, in-person workshop, Regina Garay will share practical strategies from her Marketing Made Manageable course — designed specifically for decorative painters. You’ll leave with clear, doable tools that help you simplify your marketing, stay consistent, and confidently share your artistry.
In this workshop, you’ll learn how to:
Clarify your message and style so your branding and voice feel unified across every touchpoint
Create content with intention using simple structures that connect with your ideal clients and highlight your artistry
Save time with smart tools including human-centric AI and scheduling platforms that lighten your workload
Build lasting client relationships by sparking new opportunities and staying top-of-mind with past clients
All attendees will also receive complimentary access to the full Marketing Made Manageable online course and support, extending your learning well beyond the in-person training.
Location:
A New Hue Studio: 1009 Tennessee Avenue, Knoxville, TN 37921
Ready to elevate your finishes and strengthen your strategy?
Surface Meets Strategy is more than a class — it’s a focused experience designed to support both the artistry and business behind your decorative painting practice. You’ll leave with a fresh set of high-end samples, practical marketing tools, and a clearer path to showcasing your work with confidence. Space is limited for this hands-on experience, so reserve your spot today and join a community of professionals building with purpose.
Image 1 of 24
Image 2 of 24
Image 3 of 24
Image 4 of 24
Image 5 of 24
Image 6 of 24
Image 7 of 24
Image 8 of 24
Image 9 of 24
Image 10 of 24
Image 11 of 24
Image 12 of 24
Image 13 of 24
Image 14 of 24
Image 15 of 24
Image 16 of 24
Image 17 of 24
Image 18 of 24
Image 19 of 24
Image 20 of 24
Image 21 of 24
Image 22 of 24
Image 23 of 24
Image 24 of 24
