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Branding vs Marketing for Small Business
Small Business, Marketing Management Regina Garay 12/19/25 Small Business, Marketing Management Regina Garay 12/19/25

Branding vs Marketing for Small Business

A grounded look at the difference between branding and marketing, and why clarity makes marketing feel more manageable for small business owners.

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Understanding Buyer Objections to Help More Customers Say Yes
Small Business, Marketing Management Regina Garay 11/25/25 Small Business, Marketing Management Regina Garay 11/25/25

Understanding Buyer Objections to Help More Customers Say Yes

A look at why customers hesitate, and how understanding buyer objections helps more people feel ready to say yes.

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How Presenting Helps You Grow Your Small Business
Small Business, Marketing Management Regina Garay 11/14/25 Small Business, Marketing Management Regina Garay 11/14/25

How Presenting Helps You Grow Your Small Business

Sharing your expertise through simple presentations can expand your visibility, build trust quickly, and create business opportunities you may not expect.

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The Power of Word Choice in Small Business Marketing
Marketing Management, Small Business Regina Garay 10/17/25 Marketing Management, Small Business Regina Garay 10/17/25

The Power of Word Choice in Small Business Marketing

A simple reminder that intentional language strengthens connection, trust, and clarity in marketing.

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How Smart Collaborations Can Take Your Business Further
Marketing Management, Small Business Regina Garay 8/5/25 Marketing Management, Small Business Regina Garay 8/5/25

How Smart Collaborations Can Take Your Business Further

Discover how collaborations can help you reach more people and create shared success.

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Earning Word of Mouth Referrals in Unexpected Ways
Small Business, Marketing Management Regina Garay 7/24/25 Small Business, Marketing Management Regina Garay 7/24/25

Earning Word of Mouth Referrals in Unexpected Ways

Discover how small, intentional actions can lead to lasting word-of-mouth momentum.

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How to Collect and Use Client Testimonials to Grow Your Business
Small Business, Marketing Management Regina Garay 7/8/25 Small Business, Marketing Management Regina Garay 7/8/25

How to Collect and Use Client Testimonials to Grow Your Business

Discover creative ways to collect and use client testimonials to build trust and attract more business in the design and construction trades.

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Turn Your Digital Chaos Into a Working Media Library
Organization, Small Business, Marketing Management Regina Garay 6/11/25 Organization, Small Business, Marketing Management Regina Garay 6/11/25

Turn Your Digital Chaos Into a Working Media Library

Build a clear, searchable media library with a simple system to organize your photos, videos, and files.

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What Kind of Ads Work Best for Small Businesses?
Small Business, Marketing Management Regina Garay 5/8/25 Small Business, Marketing Management Regina Garay 5/8/25

What Kind of Ads Work Best for Small Businesses?

Understanding the Different Types of Online Ads and When to Use Them

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Raise your hand if you've looked at an AI-generated image and wondered...

"Where is all of this headed?"

You're not alone.

AI visuals are evolving quickly, and many small business owners are trying to answer bigger questions:

-Should I
Do I need a full Pinterest strategy before I create an account?

I received this question right after a one-hour presentation on Pinterest, and it’s such an honest one. When you’re running a small business, you want to make sure you&rsquo
Good things happen when you give yourself time to create, learn, and strengthen the systems that keep your business moving forward.

This March, I will be teaching alongside two incredible instructors at Surface Meets Strategy, a hands-on training cr
If productivity were a person, would you be high-fiving it… or hiding under your desk?

Season 2 Episode 15 of the Create Connect Convert podcast is live, and the three of us dig into a topic every business owner wrestles with at some point. K
Most trades tell themselves, “I’ll focus on marketing when work slows down.”

That’s like saying, “I’ll start watering the garden once it’s dry.”

When you only market in slow months, you never build th