Marketing Roadmap

You're running a business, and somehow the marketing has become your job too. You didn't sign up for this part. Maybe you've avoided it because nothing about it feels intuitive. Maybe you've hired someone before and what they sent back didn't sound like you, asked you to do things you'd never do, or showed they hadn't really listened. Maybe you've never had anyone walk you through the basics, like what your brand actually looks and sounds like.

The Marketing Roadmap is for small business owners and solopreneurs who need a real marketing plan, built around their actual business, by someone who listens first.

Marketing Roadmap

$1,500 — Three weeks, one-on-one with Regina

The Marketing Roadmap is a three-week 1:1 program that produces a custom marketing plan for your business. We meet weekly on Zoom for 1-2 hours, work through your audience, content, and execution together, and you leave with a documented roadmap and clear next steps for every part of your marketing. No templates. No generic playbooks. Just a plan that fits your business.

How It Works

Week 1: Audience We get clear on who you're really for, where they pay attention, and how they make decisions. This is the work most marketing plans skip, which is why they don't fit.

Week 2: Content We build the content strategy around your audience and your actual capacity. What to make, how often, on which platforms, and how to do it in a way you'll actually keep up with.

Week 3: Execution We turn the strategy into a working plan. What you'll do first, what tools support it, what to track, and what your next ninety days look like.

What You Leave With

A documented Marketing Roadmap customized to your business
A clear next step for every part of your marketing
The brand foundation work many small business owners have never had walked through

Who It's For

The Marketing Roadmap is for small business owners and solopreneurs who:

Are required to do their own marketing but have never been taught how
Have tried a marketing service that didn't fit and don't want to repeat that
Need a plan that's specific to their business, not a template
Want to leave with clarity, not more questions

FAQs

How is this different from a course?

1

A course teaches you marketing fundamentals and gives you frameworks to apply on your own. Marketing Made Manageable, my course for tradespeople, does exactly that. The Marketing Roadmap is different in format, not in quality. It's a 1:1 program where I sit with your actual business for three weeks and build a custom plan around what's real for you. Some people want a course they can work through at their own pace. Some people need someone to look at their specific business and tell them what to do. Both have a place. The Roadmap is the latter.

5 Do I need to know anything about marketing to start?

2

No. The Roadmap is designed for people who've never been taught marketing, including business owners who don't know branding fundamentals, voice, or where to begin. We start where you are.

What if I don't have time for a three-week commitment?

3

Three weeks of one to two hours per session is the time it takes to do this work well. We need that time to discuss, build the plan, and make sure it fits your business. If three weeks doesn't fit your schedule right now, it's worth waiting until it does. The work is better that way, and so is the result.

What happens after the three weeks are done?

4

You have the roadmap. You can take it and run with it. If you want ongoing support, Check-In Sessions are available afterward at $250 per hour, or in packs of three or five for clients who want regular accountability while they implement.

What kinds of businesses have done this?

Small business owners and solopreneurs across categories, including service-based businesses, healing and wellness practitioners, and creative business owners who run their own brand.