The Power of Word Choice in Small Business Marketing
A simple reminder that intentional language strengthens connection, trust, and clarity in marketing.
How Smart Collaborations Can Take Your Business Further
Discover how collaborations can help you reach more people and create shared success.
Earning Word of Mouth Referrals in Unexpected Ways
Discover how small, intentional actions can lead to lasting word-of-mouth momentum.
How to Collect and Use Client Testimonials to Grow Your Business
Discover creative ways to collect and use client testimonials to build trust and attract more business in the design and construction trades.
Turn Your Digital Chaos Into a Working Media Library
Build a clear, searchable media library with a simple system to organize your photos, videos, and files.
What Kind of Ads Work Best for Small Businesses?
Understanding the Different Types of Online Ads and When to Use Them
Modern Marketing Shifts: 10 Ways to Help AI Link Back to Your Website
How to encourage attribution when AI tools summarize your website content.
Modern Marketing Shifts: AI Changes Search
How AI Tools Like ChatGPT Are Changing Search—and What You Can Do About It
Are You Using the Right Keywords for Your Business?
Most small businesses use the wrong keywords without realizing it—are you one of them?
Active vs. Search-Based Social Media Made Simple
Not all social media platforms work the same way. Learn how to divide your strategy between active and search-based platforms to maximize your reach and grow your business.