Earning Word of Mouth Referrals in Unexpected Ways
Discover how small, intentional actions can lead to lasting word-of-mouth momentum.
Why Elevator Pitches Are So Hard (and How to Avoid the Top 3 Mistakes)
A practical guide to avoiding common elevator pitch mistakes and introducing yourself with clarity and confidence.
How to Collect and Use Client Testimonials to Grow Your Business
Discover creative ways to collect and use client testimonials to build trust and attract more business in the design and construction trades.
Turn Your Digital Chaos Into a Working Media Library
Build a clear, searchable media library with a simple system to organize your photos, videos, and files.
Inside the SCORE Workshop: Mastering Mastermind Groups
A quick recap of my SCORE Mid-Florida workshop on how mastermind groups work, what makes them effective, and where to watch the full recording.
A New Kind of Marketplace for Design and Construction Trade Pros
A practical new Facebook group connects interior design and construction tradespeople to buy, sell, and share physical tools, materials, and gear with fellow pros.
The PACE Framework for Smarter AI Prompts
Learn how to use the PACE framework—Position, Action, Context, Execute—to write smarter AI prompts that save time, stay on-brand, and support your creative business.
What Kind of Ads Work Best for Small Businesses?
Understanding the Different Types of Online Ads and When to Use Them
Modern Marketing Shifts: 10 Ways to Help AI Link Back to Your Website
How to encourage attribution when AI tools summarize your website content.
Modern Marketing Shifts: AI Changes Search
How AI Tools Like ChatGPT Are Changing Search—and What You Can Do About It